In the business landscape, irrigation emerges as a topic of primary importance and constant development. Although the company has always made the quality of the irrigation system one of its strengths, 2024 marks a significant turning point.
Idromeccanica Lucchini has recently recognized the renewed relevance of irrigation and has decided to invest significant resources in this key sector. With the arrival of Simone Gatta, a professional with twenty years of experience in this field, the company is preparing to further strengthen its position in the market.
Three Points to Start Anew
- The first step taken was to update the product catalog: a crucial element, both for the internal sales team and as a tool for selling and communicating innovations externally.
- Subsequently, we initiated a training and updating program on various aspects of irrigation. From the basic principles of hydraulics that govern irrigation mechanisms to system efficiency, and the introduction of fertigation (the supply of fertilizers through irrigation), the goal is to ensure that the team is always up-to-date with the latest innovations in the sector. This program also includes collaborations with external experts to provide targeted and comprehensive training.
- Another fundamental aspect of the new approach is customer orientation. Using existing relationships with greenhouse customers, the company aims to expand irrigation into sectors such as fruit farming and vineyards, offering customized and turnkey solutions. The goal is not just to sell a product, but to offer a complete and personalized 360-degree service, focused on customer loyalty.
Realism and Ambition
Although Lucchini is already a leader in the greenhouse sector, the goal is to extend this leadership to the irrigation sector as well. Looking to the future, the company aims to expand beyond national borders, with ongoing projects to enter the Californian market, the Far East, and other areas of Europe.
In this sense, irrigation represents a new frontier of growth for Idromeccanica Lucchini. With a constant commitment to innovation and service excellence, the company is preparing to reach new milestones in the sector, demonstrating that there are no limits except one’s own imagination and creativity.
