After three years of deep macroeconomic and geopolitical upheavals, which have revolutionized the "traditional" way of doing business, Idromeccanica Lucchini has embarked on a path of innovation and transformation of sales management. The company is aware that today it is necessary to expand its horizons by introducing innovative products and focusing on different market areas.
A young and dynamic team
The first goal of this revolutionary process has been to redefine the role of the sales manager: one of the key figures in a company. A new horizontal organizational structure has allowed for greater flexibility.
Sales managers are able to find new business opportunities and for this reason they need more dynamism and flexibility. The sales team of Idromeccanica Lucchini is now composed of both internal resources and business partners around the world who promote the company’s core values.
Idromeccanica Lucchini has hired young people between the ages of 25 and 30 (front-back office employees) to build a dynamic and innovative team led by senior figures. As customer needs and expectations increase, it is necessary to provide a continuous assistance service from the pre-purchase to the after-sales phase, to better demonstrate the value of the company.
Facing the challenges of tomorrow
To keep up with market demands, Idromeccanica Lucchini needs to stand out from the competition and position itself in a premium market segment. In fact, a premium investment is also an advantage for the customer, who finds in Idromeccanica Lucchini not only a supplier, but also a consultant and a real partner. In this way, great convenience in the medium and long term will be assured.
The sales department is the customer's first advisor and the main representative of the company’s values. Satisfied customers become, in turn, brand ambassadors. This is exactly why in 25 years of exporting experience, the company has had loyal partners for more than 15 years.
A strong synergy with the customer
In order to achieve this synergy, the employees of Idromeccanica Lucchini are constantly trained. In fact, the company’s solutions are "tailor-made" according to the customer needs. Idromeccanica Lucchini studies the customer behaviour to provide him with the consulting solution that best fits his needs. High standards in after-sales assistance have always been central to the company’s oriented policy, especially in problem solving. For this reason, back-office operations are crucial and individuals who work in this position must be responsive and dynamic to constantly respond to all customer requirements.
Idromeccanica Lucchini has therefore hired multilingual employees to work alongside sales managers, so as to guarantee high standards to foreign customers as well. The company aims to create a productive work environment to remain as dynamic as a family business, yet as structured and solid as a large industry.
