In the corporate landscape, irrigation is a major and constantly developing issue. Although the company has always made the quality of the irrigation system one of its strong points, 2024 marks a significant turning point.
Idromeccanica Lucchini has recently recognised the return to relevance of irrigation and has decided to invest significant resources in this key area. With the arrival of Simone Gatta, a professional with 20 years' experience in this field, the company is preparing to further strengthen its position in the market.
Three points for a fresh start
1) The first step was to update the product list: a crucial element, both for the internal sales team and as a tool for selling and communicating innovations to the outside world.
2) Next, we started a training and updating programme on the different facets of irrigation. From the basic principles of hydraulics governing irrigation mechanisms to the efficiency of systems and the introduction of fertigation (the supply of fertilizers for irrigation), the aim is to ensure that the team is always up to date with the latest innovations in the industry. This programme also includes collaborations with external experts to provide targeted and comprehensive training.
3) Another key aspect of the new approach is customer orientation. Using existing relationships with greenhouse customers, the company aims to expand irrigation into areas such as fruit growing and vineyards by offering customized, turnkey solutions. The aim is not just to sell a product, but to offer a complete, taylor made, all-round service, focused on customer loyalty.
Realism and ambition
Although Lucchini is already a leader in the greenhouse sector, the goal is to extend this leadership into the irrigation sector. Looking to the future, the company also aims to expand beyond national borders, with plans underway to enter the Californian market, the Far East and other parts of Europe.
In this regard, irrigation represents a new frontier of growth for Idromeccanica Lucchini. With an unwavering commitment to innovation and service excellence, the company is preparing to reach new heights in the sector, proving that there are no limits but its imagination and creativity.
Towards infinity, and beyond.
